When it comes to eco-innovations in business you need a large mega-phone and you need to market and advertise or you’ll end up like 10s of thousands of eco-entrepreneurs gone bankrupt while trying to chase so-called easy money, grants, guaranteed loans, and catch the wave of eco-friendly trends. Okay so, let me give you an example here, let’s talk about an eco-innovative automated truck washing system.
First, your goal of course is to dominate local market share for fleet truck washing, and even though your system has a great reclaim system for environmental washing, you need to advertise and market this to your customers, and show them why this is a benefit. So, let me show you how to do this.
You see, there will always be local competitors that compete with your truck wash which are mobile, and they come onto the properties of various companies that have the fleets and clean the vehicles right there. It will be very hard for you to compete on price with these types of firms, but you will have something else going for you. Companies with fleets are often visited by storm water enforcement personnel, and they must satisfy the needs of the NPDES permits.
It also makes sense to be on a first name basis with the storm water enforcement folks in your area, and the surrounding areas. This way if a company is fined or cited for cleaning the vehicles on their property and letting the dirty waste wash water flow into a storm drain, these enforcement personnel will refer the company to you as the solution to the problem. Storm water folks don’t want to put trucking firms out of business, just make sure that the run-off from the property doesn’t pollute the local ground water.
It is definitely a competitive advantage when companies are concerned about the environment, or getting a big fine – that your truck wash company has a reclaim system, is totally self-contained, and the problem is no longer on their property, as you now handle all of those challenges for them. It is amazing how many companies are now violating the law by hiring mobile services that are not reclaiming the water, some of them know what they’re doing, some of them don’t, but nevertheless you should alert the trucking firms of the area of the reality, thus, keeping them out of trouble, and collecting that business for yourself.
Indeed, I hope you will please consider all this regardless of what business you are in, because when it comes to eco-innovations, it might be the best in the world in your industry, but you still have to sell it, advertise it, and market it to your prospective customers.